Design Research Mastery

How To Lead Research That Builds Buy-in and Great Products
Design Research Mastery helps you turn insights into real impact, step-by-step. Learn to plan, execute and advocate for qualitative discovery research that builds trust and transforms products and services.

Most businesses don't take qualitative research seriously. They see it as soft, vague-too uncertain to drive business strategy. That's why so many researchers see their insights ignored and struggle to gain buy-in.
Design Research Mastery changes the game. Sara Fortier teaches you how to transform research into a strategic catalyst-winning over skeptics and inspiring innovative products and services. Through a step-by-step approach, readers will master the planning, execution, and communication of research inside an organization. Covering four core methods-in-depth interviews, observations, diary studies, and workshops-Fortier provides the tools (including templates and checklists) to navigate stakeholder dynamics, manage logistics, and present findings with impact.
This book goes beyond methodology, emphasizing the importance of synthesis and design storytelling, helping researchers craft compelling reports that shape decision-making. Complete with real-world anecdotes, it will help practitioners overcome organizational resistance, build trust, and turn insights into real action, demonstrating the tangible value of design research.
With AI automating execution-heavy roles, the future belongs to those who can think critically, synthesize complex ideas, and influence stakeholders. Whether you're a UX researcher, designer, or product manager, Design Research Mastery will help you bridge the gap between research and business-and make your work indispensable.

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

View our full delivery infomation here.