Green Gone Wrong

How our Economy is Undermining the Environmental Revolution. Faced with the unprecedented threat of climate change, the contemporary world has turned to a solution that is all too prosaic-consumerism. This book explores the rapid expansion of environmental production and consumption. It argues that we are coming to rely on consumerism as the solution to the very problems it has helped to cause. In Green Gone Wrong, environmental writer Heather Rogers blasts through the buzz of corporate marketing by posing one simple question: Do today's much touted 'green' products carbon offsets, organic food, biofuels, and eco-friendly cars and homes actually work? Implicit in efforts to go green is the promise that we can stop global warming by swapping dirty goods for 'clean' ones. But can earth-friendly products really save the planet?
Revealing a fuller story of current attempts to convert a 'petro' to a 'green' society, Rogers focuses on the fundamental aspects of life-food, shelter, and transportation. This far-reaching narrative explores how the most readily available solutions to environmental crisis can be disastrously off the mark. Reporting from some of the remotest places on earth, Rogers discovers that catastrophic ecosystem destruction, the spewing of ever more greenhouse gases, and grinding poverty are the consequences of a failed green consumerism.
Green Gone Wrong takes the reader into forests, fields, factories, and boardrooms around the world to draw out the unintended consequences, inherent obstacles, and successes of eco-friendly consumption. Expertly reported, this gripping exposé pieces together a global picture of what's happening in the name of today's environmentalism. Green Gone Wrong speaks to anyone interested in climate change and the future of the natural world, as well as those who want to act but are caught not knowing who, or what, to believe. Rogers casts a sober eye on what's working and what's not, fearlessly pushing ahead the debate over how to protect the planet.

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