Generations

Does When You’re Born Shape Who You Are?
A compelling exploration of generational divides informed by exclusive studies from around the world.

'Subtle and compelling.' Observer
'One of the best books of 2021.' The Times

Are we in the middle of a generational war? Are Millennials really entitled 'snowflakes'? Are Baby Boomers stealing their children's futures? Are Generation X the saddest generation? Will Generation Z fix the climate crisis?

In this original and deeply researched book, Professor Bobby Duffy explores whether when we're born determines our attitudes to money, sex, religion, politics and much else. Informed by unique analysis of hundreds of studies, Duffy reveals that many of our preconceptions are just that: tired stereotypes.

Revealing and informative, Generations provides a bold new framework for understanding the most divisive issues raging today: from culture wars to climate change and mental health to housing. Including data from all over the globe, and with powerful implications for humanity's future, this big-thinking book will transform how you view the world.

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