Yes Is More

Tangible and Timeless Ways to Differentiate Yourself from Your Competitors. In good times and bad, loyalty to employees, loyalty to , and loyalty to customers-plus that unique something special-always point the way to success. What makes customers want to do business with you when your products may be virtually the same as anyone else's in your industry?. In good times and bad, loyalty to employees, loyalty to , and loyalty to customers-plus that unique something special-always point the way to success.What makes customers want to do business with you when your products may be virtually the same as anyone else's in your industry? Learning how to say yes instead of no, and your ability to show the customer you are prepared to go the extra mile for them is businessman Howard Brown's answer.