Development Communication
Development Communication
Hardback
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Sign in or Sign up!- Release Date: 09/04/2009
- Barcode: 9781405187954
- Genre: Society & Culture
- Label: Wiley-Blackwell
- Publisher: John Wiley and Sons Ltd

Development Communication
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DESCRIPTION
Reframing the Role of the Media
Complete introduction to the history of development communication Overview of major approaches and theories Covers the role of NGOs, the CNN Effect, and the paradigm shift currently underway that stresses the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media.
In Development Communication, top media scholars explore the details of communication in areas where modernization has failed to deliver change.
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