Public Relations Campaigns
Public Relations Campaigns
An Integrated Approach
Paperback
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Sign in or Sign up!- Release Date: 11/07/2025
- Barcode: 9781071902011
- Genre: Language & Reference
- Sub-Genre: Films & TV
- Imprint: Sage

Public Relations Campaigns
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DESCRIPTION
An Integrated Approach
Public Relations Campaigns: An Integrated Approach introduces students to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools students will need when working in the industry. The Third Edition emphasizes the importance of diversity initiatives and highlights an integrated approach that encompasses aspects of social media, marketing, advertising, and client management.
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