GWG

Piece by Piece

Winner, Alberta Historical Resources Foundation Heritage Award
Winner, Canadian Museums Association Outstanding Achievement in Publications
Winner, Redgees Legacy Award
Finalist, Robert Kroetsch City of Edmonton Book Prize

Remember pearl-snap Western shirts, Scrubbies jeans, and denim jackets, George W. Groovy, Cowboy Kings, Red Straps?

Take a trip down memory lane and relive the GWG story! Remember the slogans "Anything Goes," "They wear longer, because they're made stronger," and Wayne Gretzky's declaration that "I grew up in GWGs"? GWGs have been a cultural icon in Canada since the company's founding in 1911. Here, at long last, is the complete, lushly illustrated history of the Great Western Garment Company, whose products were staples for some generations and defined cool for others.

This lavish book includes archival photographs, advertisements, product photos, and insights on the long history of this iconic Canadian company. Begun in Edmonton, GWG not only manufactured jeans, but also helped immigrant women support their families, becoming a model of management and labour working collaboratively. GWG eventually became the largest workwear manufacturing company in Canada, providing different styles of work and leisure clothing for men, women, and children, and for the military during both world wars. Although Levis acquired the company during the 1960s and '70s and closed the last factories in 2004, the GWG brand remains a part of pop culture. It is firmly fixed in the Canadian psyche and still holds a place in Canadian hearts.

Pages: 214

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

View our full delivery infomation here.