Variable Quality in Consumer Theory
Variable Quality in Consumer Theory
Towards a Dynamic Microeconomic Theory of the Consumer
Hardback
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Sign in or Sign up!- Release Date: 31/08/1999
- Barcode: 9780765604644
- Imprint: Routledge
- Publisher: Taylor & Francis

Variable Quality in Consumer Theory
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DESCRIPTION
Towards a Dynamic Microeconomic Theory of the Consumer
An examination of consumer decision-making on products or services of variable quality. It addresses consumer-producer interaction at the level of the individual consumer; quality, consumption experience and willingness-to-pay; and how these issues affect the decision-making process.
Examines consumer decision-making on products and services of variable quality at the level of retail markets. Addresses for the first time consumer-producer interaction at the level of the individual consumer; issues of quality, consumption experience, and willingness-to-pay, as exhibited by individual consumers; and how these issues affect the decision-making process.
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OVER
2 MILLION PRODUCTS
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60 MILLION CUSTOMERS
ACROSS 190 COUNTRIES
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