The Gamer's Brain

How Neuroscience and UX Can Impact Video Game Design

Creating a successful video game requires more than just great ideas—it demands a deep understanding of user experience (UX). Successful games like Fortnite thrive because of their refined UX strategy, which prioritizes player engagement and satisfaction.

Creating a successful video game requires more than just great ideas—it demands a deep understanding of user experience (UX). Successful games like Fortnite thrive because of their refined UX strategy, which prioritizes player engagement and satisfaction. This book equips readers with cognitive science insights and UX methodologies to design fun and engaging games that are inclusive, accessible, and ethically sound, while staying true to the artistic and design vision. Whether you're developing indie, triple-A, educational games, or a gamified product this resource helps you offer engaging experiences across all platforms and technologies.

New Edition Highlights:

• Expanded coverage of UX across emerging platforms (e.g., VR, AR, metaverse) and technologies (e.g., AI, blockchain).
• Ethical considerations in game design and monetization.
• Full text updated and revised.

Core Topics:

• Cognitive science principles applied to game design, including perception, memory, attention, motivation, emotion, and learning principles.
• UX framework tailored for games, emphasizing usability and engageability with a detailed checklist.
• Insights into design thinking, user research, analytics, and UX strategy at both project and studio levels.
• Examples from released games illustrating how scientific knowledge enhances design.
• Guidance on leveraging human-computer interaction principles and user research to improve game usability and engagement.

This updated edition is an essential tool for game developers and students, offering the most comprehensive overview of UX in games available today.

UK Delivery:

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• Rest of the World: 9 to 21 working days

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