The Tipping Point
Malcolm Gladwell
How Little Things Can Make a Difference
Barcode 9780316346627
Paperback
Original price
£15.67
-
Original price
£15.67
Original price
£15.67
£15.67
-
£15.67
Current price
£15.67
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Release Date: 07/01/2002
Genre: Society & Culture
Sub-Genre: Psychology
Label: Back Bay Books
Language: English
Publisher: Little, Brown & Company
How Little Things Can Make a Difference
An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.