How the Democrats Lost America

Making Sense of the 2024 Election and the Future of American Politics

In this critical examination of the events leading up to and following the 2024 American presidential election, political advisor Scott Ferson illuminates what went wrong for the Democrats and a potential path forward to reconnect with voters and the promise of democracy.

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When Donald Trump won the 2024 American Presidential Election, the nation—and world—was shocked. In this critical examination of the events leading up to and following the election, political advisor Scott Ferson goes straight to the source—the American people—to understand how this happened and where we go from here.

In November 2024, the Democrats didn't just lose the election—they lost the voters themselves. In the years and months leading up to the election, a lot of average Joes—enough Joes to swing an election and tilt history’s trajectory—were left looking for confidence and answers in uncertain times. These were the voters who've never chosen a party, who work full-time or overtime just to make ends meet, and who simply want to be able to live the American dream that they were promised. A generation ago, these average Joes would have been a Democrat, by tradition or community or through union organizing. Now, these voters are lost to the Democrats, and, for those in disbelief over the 2024 election, the hard lesson is the Democrats never even tried to win them over.

How the Democrats Lost America explains not only why Kamala Harris and the Democrats lost the 2024 election but the larger disconnect the party has with voters in general, particularly those who don’t hug both coasts or live in select big cities in between.

Through thousands of interviews over the past eight years, Scott Ferson exposes a larger problem facing our democracy: A profound disconnect with the people. By listening to people and understanding their real concerns, Democrats can find the way forward and take the steps to reconnect the people with the American promise of democracy. Democrats have a choice. These everyday voters can be lost and forgotten, or lost and found.

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