Healthcare Marketing

Creating a Culture of Excellence
Healthcare organizations learn to blend marketing and management principles to elevate patient experiences and satisfaction. It covers patient surveys, crisis management, resilient teamwork, and effective B2B strategies, enriched by practical case studies and industry insights that guide real-world applications.

Healthcare Marketing: Creating a Culture of Excellence introduces healthcare professionals to comprehensive strategies for enhancing the patient experience and fostering excellence within healthcare organizations. The text focuses on combining marketing concepts with management principles, ensuring that patient satisfaction is incorporated throughout the patient experience.

The book covers an array of topics—from understanding the healthcare environment, including types and characteristics of healthcare organizations and patient satisfaction roles, to the development and execution of effective healthcare marketing strategies. It explores the intricacies of patient experience surveys such as HCAHPS and CG-CAHPS and presents insights into the importance of professional sales in business-to-business marketing within healthcare. Chapters on navigating crises and building resilient teams are included, providing strategies to improve teamwork and manage challenging times effectively.

The book emphasizes key aspects of healthcare marketing with practical scenarios and case studies that foster understanding and application of principles to real-world situations. The inclusion of professional insights from healthcare practitioners further enriches the material, anchoring theoretical concepts within the depths of industry experience.

Recommended for courses in healthcare administration and marketing, the book provides foundational knowledge and strategic tools for those focused on optimizing the healthcare experience and the organizational culture that supports it.

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

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