Public Relations
Jensen Moore, Samuel Sims, Katerina Tsetsura, Cynthia Frisby
Principles, Origins, and Practice
Barcode 9798823343121
Paperback
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Original price
£69.29
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Original price
£69.29
Original price
£69.29
£69.29
-
£69.29
Current price
£69.29
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Availability:
Out of stock
Release Date: 08/08/2025
Label: Cognella, Inc
Language: English
Publisher: Cognella, Inc
Principles, Origins, and Practice
This textbook guides readers through the multifaceted world of public relations (PR), examining its role and evolution in a society that is rapidly changing due to technological advances and cultural shifts. It offers a holistic view of PR by exploring the importance of reputation and relationships, PR's impact on societal norms, its application in times of crises, the significance of ethics and laws, and the importance of diversity within the field.