Dealing with Socially Responsible Consumers
Jishnu Bhattacharyya
Studies in Marketing
Barcode 9789811944567
Hardback
Original price
£58.82
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Original price
£58.82
Original price
£58.82
£58.82
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£58.82
Current price
£58.82
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Release Date: 02/01/2023
Edition: 2022 ed.
Label: Palgrave Macmillan
Contributors: Jishnu Bhattacharyya (Edited by)
Language: English
Publisher: Springer Verlag, Singapore
Studies in Marketing
This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable.