A practical guide to understanding customer and user needs
A hands-on guide for using research, experimentation and testing for new products; from idea through to post-launch.

A hands-on guide for using research, experimentation and testing for new products; from idea through to post-launch.


You want to make products that matter. Products that strike a chord with your target audience. To do that, you will need to connect with customers and users to get their feedback. Sounds easy enough, but figuring out the right research methods for product development can be complex. That's where this book comes in.

"Make Products That Matter" helps you navigate the entire product lifecycle, considering everything from organisational growth, popular frameworks like lean start-up, product-market fit, design thinking, and innovation.

It's a practical guide explaining which research methods work best at different product lifecycle stages. Additionally, it provides insights on how to maintain and apply these insights effectively.