An Inspirational Guide to Special Production Techniques and Finishes
A wonderful journey into distinctive design and surprisingcreativity and will serve as a remarkable source of inspirationfor graphic design and printing sector professionals.
Graphic design software is constantly evolving, allowingdesigners to meet specific printing specifications. PrintingDesign for Graphic Designers is a reference book that showcasesdesign projects from all over the world and focuses on theprocesses that were used to print them. The book opens with athorough introduction of printing history, from the primitiveseal rolls used in Mesopotamia more than 5,000 years agoto today's digital technology. The projects are structuredaccording to their printing specifications, which include cuttingand folding, printing and varnishing, UV ink, thermographyprinting, thermochromic ink, screen printing, abrasive ink,solid colour-gold/silver ink, embossing and debossing and foilstamping. In recent years, with the help of new software tools,designers have incorporated printing finishes into their work.The result is incredibly sophisticated and daring effects appliedto a wide variety of items, from business cards to record sleeves,books, posters and art.