Sufficiency in Business

The Transformative Potential of Business for Sustainability

An inspirational presentation of successful real-world businesses that promote sufficiency – on the path to a sustainable economy.

Businesses want to be sustainable but how can they promote sufficiency? Sufficiency-oriented business models focus on creating sustainable value, promoting reduced resource consumption and adjusting production volumes to planetary boundaries. The contributors to this volume present real-life examples of sufficiency-oriented companies across diverse industries. These experts share their insights on sufficiency strategies in business, barriers and opportunities discovered, and the impact on customer behavioural change. They address the far-reaching changes in business, society, and policy required for this paradigm shift and suggest future research directions.

Contributor: Maike Gossen (Edited by), Laura Niessen (Edited by)

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