Pucci

Fashion Story. 45th Ed.
Bright colors, bold prints, and joie-de-vivre abound in this tribute to Pucci, the distinctive fashion house. Full of archival photos, sketches, and designs, this edition recounts the brand's eventful history and captures its breathtaking elegance, drama, and unmistakable spirit.

Emilio Pucci had a passion for women, a visionary sense of style, and an eye for color and design. With these talents, he created a fashion house unlike any other. By the early ’50s, his boutique on the isle of Capri was catering to wealthy sophisticates, heiresses, and movie stars buying his “Capri pants,” silk scarves, and lightweight separates. By the end of the decade, Jacqueline Kennedy and Marilyn Monroe were wearing his dresses, and by the mid-’60s, the label was synonymous with the gilded lifestyle of an international jet set.

The Pucci story is a modern epic with its roots in renaissance Italy: the brand’s founder Emilio Pucci, Marchese di Barsento, was a charismatic aristocrat whose lineage extends back to the 15th century. It is a story of evolution: a family company that grew from one tiny store to an international brand. And finally, it is a tale of innovation: Pucci was one of the first brands to bear a logo, and a pioneer of diversification into interiors, athletic wear, and accessories. It introduced free-moving, lightweight fabrics, pop-art prints, and a new color palette into womenswear, and constantly pushed fabric and printing technologies.

Featuring hundreds of photographs, drawings, and candid shots from the archive of the Emilio Pucci Foundation, this edition captures the breathtaking elegance and drama of a unique brand. Vanessa Friedman’s text places Emilio’s achievements in the context of fashion history and provides insight into the remarkable Pucci dynasty.

Contributor: Armando Chitolina (Edited by)

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