Acceptance and Resistance of Innovative Technologies
Jan-Lukas Selter
Investigating the Acceptance and Resistance of Innovative Technologies with a Focus on Ethics and Sustainability
Barcode 9783658485931
Paperback
Original price
£104.29
-
Original price
£104.29
Original price
£104.29
£104.29
-
£104.29
Current price
£104.29
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Release Date: 12/06/2025
Label: Springer Gabler
Series: Handel und Internationales Marketing Retailing and International Marketing
Language: English
Publisher: Springer Fachmedien Wiesbaden
Investigating the Acceptance and Resistance of Innovative Technologies with a Focus on Ethics and Sustainability
Both determinants of acceptance and resistance of technology are considered by referring to the Unified Theory of Acceptance and Use of Technology and the Innovation Resistance Theory.