Identity-Based Brand Management
Christoph Burmann, Nicola-Maria Riley, Tilo Halaszovich, Michael Schade, Kristina Klein, Rico Piehler
Fundamentals—Strategy—Implementation—Controlling
Barcode 9783658483142
Mixed Media Product
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£42.00
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Original price
£42.00
Original price
£42.00
£42.00
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£42.00
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£42.00
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Availability:
Out of stock
Release Date: 16/07/2025
Edition: Third Edition 2025
Genre: Business & Finance
Label: Springer Gabler
Language: English
Publisher: Springer Fachmedien Wiesbaden
Fundamentals—Strategy—Implementation—Controlling
The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment.