Successful Product Management

Tool Box for Professional Product Management and Product Marketing

Learn everything about professional product management in this book

If you have always wanted to actively market your products, this is the book for you. This tool box for professional product management and product marketing delivers what it promises - here you get a comprehensive, indispensable and proven work aid. Klaus Aumayr shows how you can optimally manage the increasingly complex tasks and requirements for product managers.

Master the complex tasks of product management with confidence

The success of a product is primarily decided by the buyers - but also by the responsible product manager. He often fights on several fronts at once, and must, for example:

• introduce and support more and more products in less and less time with decreasing budgets and
• simultaneously coordinate a plethora of requirements from internal departments

With his book "Successful Product Management", Klaus Aumayr provides the complete tools to master these complex tasks in purchasing process management with confidence. He reveals not only important basics, but also some practical product strategies. In addition, case studies, charts and checklists facilitate the transfer into practice.

 The contents at a glance

The book "Successful Project Management" covers the following three key areas:

• Product management: positioning, core competencies and organizational integration
• Product marketing: structures, success factors and practical tools
• Process-oriented product management: work processes, process-oriented product marketing and innovation management

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

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