Global Platform Work

Negotiating Relations in a Translocal Assemblage
An overview of how graphic designers in India use global platforms.

Digital freelance platforms promise workers flexibility, independence, and access to a global labor market. But what does organizing and positioning oneself in this environment look like? Global Platform Work focuses on the everyday lives of graphic designers in India who use gig platforms to connect to a global client base. Drawing on interviews, observations, and photo diaries, Anna Oechslen describes how important it is for gig workers to constantly put themselves in a positive light, build relationships, and adapt to an ever-changing work environment. In doing so, she formulates gig work as making and sustaining relationships and sheds light on everyday practices that common understandings of work often leave unconsidered.

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