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Global Market Strategies

Global Market Strategies

Paperback

Regular price £48.93
Regular price Sale price £48.93

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  • Release Date: 23/04/2014
  • Barcode: 9783593399454
  • Genre: Business & Finance
  • Label: Campus Verlag
  • Publisher: Campus Verlag
Global Market Strategies

Global Market Strategies

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DESCRIPTION

How to Turn Your Company into a Successful International Enterprise
Outlines the principles that underlie a successful international venture: development of a custom-fit internationalization strategy; selection of foreign markets and structured market entry processes; design of market growth strategies; intercultural management and international corporate management; and the carrying out of market exits.
In this book, Michael Neubert, a renowned expert in global business strategy, outlines the principles that underlie a successful international venture: development of a custom-fit internationalization strategy; selection of foreign markets and structured market entry processes; design of market growth strategies; intercultural management and international corporate management; and the carrying out of market exits. Supplemented with case studies, the tools and solutions in Global Market Strategies provide international managers with the requisite know-how for success in all markets and industries.

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