The dynamic correlation between the poster as an artistic and creative medium and the role played by women is examined by this publication to accompany an exhibition at Museum Wiesbaden. A selection of posters from the years 1905-1921 shows women’s diverse roles as they were portrayed publicly. Skilfully staged in design terms, they convey to society what behaviour was socially desirable, what measure of freedom was conceivable, and the boundaries that were non-negotiable. For the male poster designer, the woman is a model used in a variety of ways. But female graphic designers also designed posters professionally. Their designs show women’s growing self-confidence in leaving behind the unique artwork and small formats, and instead entering the public eye with large-format advertising media that could be reproduced in large numbers.

Look inside

• Posters from the first heyday of German poster design (1905-1921)　
• Male and female views of women’s role in society
• Female graphic designers: Emancipation through poster design
• Exhibition: Museum Wiesbaden, October 11th, 2024 to June 15th, 2025