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Find Your Market-Oriented Competitive Advantage

Find Your Market-Oriented Competitive Advantage

A Toolkit for Strategy and Branding

Hardback

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  • Release Date: 29/09/2024
  • Barcode: 9783031716621
  • Imprint: Springer International
  • Publisher: Springer
Find Your Market-Oriented Competitive Advantage

Find Your Market-Oriented Competitive Advantage

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DESCRIPTION

A Toolkit for Strategy and Branding

Competitive advantage is the core of a winning strategy. This book helps a business create a competitive advantage. It replaces product- and production-oriented thinking with a market-oriented way of thinking.

Competitive advantages are created only by thinking in new way. By thinking what has not been thought.



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