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Data-Driven Customer Engagement

Ralf Strauss

Mastering MarTech Strategies for Success

Barcode 9783031642944
Hardback

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Release Date: 31/10/2024

Edition: 2024 ed.
Genre: Business & Finance
Label: Springer International Publishing AG
Language: English
Publisher: Springer International Publishing AG

Mastering MarTech Strategies for Success

Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with this comprehensive guide. With decades of industry experience, Ralf Strauss offers in this book a roadmap for success, empowering marketers to navigate the challenges and seize the opportunities presented by MarTech innovation.