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Data-Driven Customer Engagement

Data-Driven Customer Engagement

Mastering MarTech Strategies for Success

Hardback

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  • Release Date: 31/10/2024
  • Barcode: 9783031642944
  • Genre: Business & Finance
  • Imprint: Springer International
  • Publisher: Springer
Data-Driven Customer Engagement

Data-Driven Customer Engagement

2024 ed.

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DESCRIPTION

Mastering MarTech Strategies for Success

Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with this comprehensive guide. With decades of industry experience, Ralf Strauss offers in this book a roadmap for success, empowering marketers to navigate the challenges and seize the opportunities presented by MarTech innovation.



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