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Commodity Branding

Commodity Branding

A Qualitative Research Approach to Understanding Modern Energy Brands

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  • Release Date: 22/06/2024
  • Barcode: 9783031299681
  • Imprint: Palgrave Macmillan
  • Publisher: Springer
Commodity Branding

Commodity Branding

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DESCRIPTION

A Qualitative Research Approach to Understanding Modern Energy Brands
When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. This book, therefore, attempts to fill a literature gap, as it examines the applicability of theoretical and practical methods of branding and brand strategies in a commodity market, in this case the energy market.

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