Commodity Branding
Commodity Branding
A Qualitative Research Approach to Understanding Modern Energy Brands
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Sign in or Sign up!- Release Date: 22/06/2024
- Barcode: 9783031299681
- Imprint: Palgrave Macmillan
- Publisher: Springer

Commodity Branding
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DESCRIPTION
A Qualitative Research Approach to Understanding Modern Energy Brands
When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. This book, therefore, attempts to fill a literature gap, as it examines the applicability of theoretical and practical methods of branding and brand strategies in a commodity market, in this case the energy market.
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