Commodity Branding
Fridrik Larsen
A Qualitative Research Approach to Understanding Modern Energy Brands
Barcode 9783031299681
Paperback
Original price
£45.72
-
Original price
£45.72
Original price
£45.72
£45.72
-
£45.72
Current price
£45.72
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Release Date: 22/06/2024
Edition: 2023 ed.
Genre: Business & Finance
Label: Palgrave Macmillan
Language: English
Publisher: Springer International Publishing AG
A Qualitative Research Approach to Understanding Modern Energy Brands
When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. This book, therefore, attempts to fill a literature gap, as it examines the applicability of theoretical and practical methods of branding and brand strategies in a commodity market, in this case the energy market.