Skip to product information
1 of 1
Sold Out

Research Methods and Data Analysis for Business Decisions

Research Methods and Data Analysis for Business Decisions

Paperback

Regular price £70.13
Regular price Sale price £70.13

Join our rewards scheme and earn 210 reward points on this purchase!

Earn 210 points on this!

Sign in or Sign up!
View full details
  • Release Date: 01/11/2022
  • Barcode: 9783030844233
  • Edition: 1st ed. 2021
  • Genre: Society & Culture
  • Label: Springer Nature Switzerland AG
  • Publisher: Springer Nature Switzerland AG
  • Subgenre: Social Sciences
Research Methods and Data Analysis for Business Decisions

Research Methods and Data Analysis for Business Decisions

1st ed. 2021

Collapsible content

DESCRIPTION

A Primer Using SPSS.

This introductory textbook presents research methods and data analysis tools in non-technical language.

.

This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.



DELIVERY & RETURNS

UK Delivery:

  • Free delivery on all orders of £10 or more.
  • £1.49 delivery fee on orders below £10.
  • UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

  • Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

  • All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
  • UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
  • International estimated delivery times:
  • Europe & Channel Islands: 7 to 10 working days
  • USA: 7 to 15 working days
  • Rest of the World: 9 to 21 working days

View our full delivery infomation here.

  • OVER

    2 MILLION PRODUCTS

  • 60 MILLION CUSTOMERS

    ACROSS 190 COUNTRIES