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Start-up: A Practical Guide to Starting and Running a New Business (Management for Professionals

Start-up: A Practical Guide to Starting and Running a New Business (Management for Professionals

A Practical Guide to Starting and Running a New Business

Paperback

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  • Release Date: 28/12/2018
  • Barcode: 9783030068714
  • Genre: Business & Finance
  • Imprint: Springer Nature
  • Publisher: Springer
Start-up: A Practical Guide to Starting and Running a New Business (Management for Professionals

Start-up: A Practical Guide to Starting and Running a New Business (Management for Professionals

Second Edition 2019

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DESCRIPTION

A Practical Guide to Starting and Running a New Business
Step-by-step, this inspiring and highly readable book explains how would-be entrepreneurs can evaluate the strength of their business idea, protect their inventions, understand the legal steps and responsibilities involved in forming a company, position their products in the market, create a business plan and acquire financing.

Many people dream of starting their own business one day, but are not sure how to make it a reality, or whether they will succeed. In this book the author presents a comprehensive user guide for aspiring entrepreneurs, and provides expert advice and guidance on every major aspect of launching a new business. Step-by-step, this inspiring and highly readable book explains how would-be entrepreneurs can evaluate the strength of their business idea, protect their inventions, understand the legal steps and responsibilities involved in forming a company, position their products in the market, create a business plan and acquire financing.

Featuring case studies, practical exercises and tips, the book helps to demystify the process of starting a new business, giving readers the confidence to start up, and greatly increasing the chances of their entrepreneurial dream becoming a reality. It also offers a valuable learning resource for entrepreneurship and start-up clubs atuniversities and business schools. 




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