Omnichannel Retail

New strategies in international business
Radical transformations are under way in retail. In a world facing a succession of major economic, social, and environmental crises, as well as protest movements and a constant technological revolution, our scope of analysis should be broadened to help brands and entrepreneurs develop their business and help students orient their research.
Radical transformations are under way in retail. In a world facing a succession of major economic, social, and environmental crises, as well as protest movements and a constant technological revolution, our scope of analysis should be broadened to help brands and entrepreneurs develop their business and help students orient their research. Taking these changes into consideration with a close look at developments in China, the authors of this work offer tools for proper reflection, both for jobs in fashion and in other markets. This publication is not exhaustive, but it aims to highlight today’s events in a dynamic, forward-looking way so that the reader can make informed decisions giving them the keys to prepare their sales development well and make it a real success, based on the following three subjects:• What is fundamental in merchandising and distribution.• What is shaking up all organizations today.• What we should be foreseeing in coming months.The world of retail is constantly changing between the basics that have been in place for years and the new things that are coming out regularly through the rise of new technologies. To be competitive and innovative, brands must learn to stand out and innovate in order to stand out from the crowd. Whether virtual or physical, the book explores existing good practices and opens up to those already implemented abroad. It is aimed at students or professionals in sales, marketing, communication, retailing, etc. Small or large companies seeking to maximise their sales and strengthen their brand image and their relationship with their customers.

Pages: 134

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

View our full delivery infomation here.