Hermès pop-up

Gorgeous paper constructions expand on Hermès’ scarf designs in this luxury pop-up book.

Every year, the iconic luxury brand Hermès chooses a new theme to celebrate its creative direction for the upcoming year. This practice began in 1987, marking the brand’s 150th anniversary, and has since become a beloved tradition—a way to combine the house’s proud, storied heritage with its creative vision for the future.

This year’s theme is ‘Let’s Play’, and Hermès is celebrating in style with this new, deluxe pop-up book. Featuring a selection of fourteen of the house’s iconic square scarf designs, both old and more recent, this book brings the designs alive with exhilarating ingenuity. Delicate paper constructions bring out the depth and volume within the scarf designs; zebras rear up, delicately arching trees grow from the page and painterly strokes detach themselves from the paper surface. This is the Hermès carré as you’ve never seen it before.

For Hermès, a brand associated with the highest quality luxury materials and design, ‘play is movement, freedom, imagination, fantasy, seduction, lightness.’ Impeccably produced, Hermès Pop Up gives readers the chance to play around in the brand’s archives.

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

View our full delivery infomation here.