Squad Safe

A Practical Guide To Athlete Welfare And Culture Change In Cheerleading
Transform cheerleading with this powerful guide to creating a safe, empowering culture. Combining safeguarding, leadership, and culture change, it equips coaches and gym owners with practical tools to prioritise athlete welfare, foster psychological safety, and futureproof the sport. Are you ready to lead the change?

In a sport as dynamic, demanding, and deeply impactful as cheerleading, culture is everything. But how do you ensure your gym fosters not just athletic excellence, but a safe, supportive, and empowering environment for every athlete?

In this groundbreaking book, Joanna Gamper Cuthbert weaves together safeguarding best practices, leadership development, and culture change to offer a powerful blueprint for the future of cheerleading. Drawing on personal experiences, real-world examples, and cutting-edge insights, this book challenges coaches, gym owners, and cheerleading leaders to reflect, rethink, and reshape the way they approach athlete welfare and organisational culture.

From practical steps to build safeguarding policies to fostering psychological safety and creating sustainable success, this is a rallying cry for transformative leadership in the sport we all love. It's a call to action to futureproof cheerleading by putting athlete welfare at the heart of everything we do.

Whether you're a coach striving to make a meaningful impact, a gym owner looking to set the standard, or simply someone passionate about driving positive change, Squad Safe is your guide to leading with purpose, integrity, and courage.

The next generation of athletes is waiting for visionary leadership. Are you ready to lead?

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

View our full delivery infomation here.