Logo Rewind

Logo Rewind collects over 200 digitally remade trademarks from Medieval Norwich, together with biographic detail recorded in the early 1700s by the antiquarian John Kirkpatrick (1687-1728) and argues for their relevance for modern logo design.

Logo Rewind is a fascinating and uniquely enriching source of inspiration for modern designers and provides a treasure trove for anyone interested in UK history, students of history and design, creatives, and the contemporary design community more broadly, both nationally and internationally.

The book includes introductions and essays by Jens Müller and Minnie Moll and contributions from other big names from the world of design alongside UEA academics exploring the history of these cultural artefacts, each annotated with their name, occupation, location, and year of identification.

'This marvellous book has opened my eyes to an exciting new angle on the long history of branding. I’ve advised on branding, and taught it, for 30 years, but this story was completely new to me. Of course, the medieval merchants of Norwich wouldn’t have used the word ‘brand’. But they instinctively understood the power of branding. They created symbols as shorthand for their businesses – symbols we’d now call logos.' - Robert Jones, Professor of Brand Leadership UEA

Contributor: Minnie Moll (Introduction by)

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

View our full delivery infomation here.