What is UX?

How UX closes the gap between a business and its customers. Emdad Rashid explains the business phenomenon of UX and what it is and why it's important. We live in a user centred world. One of the key disciplines of user centricity is User Experience or UX. UX is a buzz word in some industries and an established routine in others. This book gets to the essence of what UX is, why it's important to every industry and what activities UX professionals undertake, all in a simple, illustrated narrative that you can read in 5 minutes.

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