The Smart Branding Book
The Smart Branding Book
How to build a profitable and resilient brand
Paperback
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Sign in or Sign up!- Release Date: 19/01/2023
- Barcode: 9781911687702
- Genre: Non-Fiction
- Sub-Genre: Business & Finance

The Smart Branding Book
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DESCRIPTION
How to build a profitable and resilient brand Most businesses today can readily access the required technology and talent to match competitors’ innovations and ideas quickly, making products and services similar to one another. In the modern business environment, companies instead need to build brands that consumers recognize and trust if they’re looking for sustainable, profitable growth. This book presents in a concise fashion the latest thinking and methods for successful branding. Clear and accessible, it contains real-life examples from business, practical frameworks, and inspiring illustrations. It explains what branding really is, why a brand is so critical to success in business, and how to maximize the growth of your current and future products/services through branding.
This book presents in a concise fashion the latest thinking and methods for successful branding.
ADDITIONAL DETAILS
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OVER
2 MILLION PRODUCTS
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60 MILLION CUSTOMERS
ACROSS 190 COUNTRIES
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