A history of the first ten years of Māori Television – its growth, its challenges and its unique contribution to New Zealand media culture.

Established in 2004.M?ori Television has had a major impact on New Zealand broadcasting. But over the past year or so, the politics of M?ori Television have been brought to the foreground of public consciousness, with other media outlets trackingM?ori Television's search for a new CEO, allegations of editorial intervention and arguements over news reporting approaches to Te K?hanga Reo National Trust.Based on three years of interviews with key stakeholders-staff, the Board, other media, politicians, funders and viewers- this is a deep account ofM?ori Television in its first ten years. Jo smith argues that today;s arguements must be understood within a broader context shaped by non-M?ori interests. Offering five frameworks to address the challenges of a M?ori organisation working within a wider non-M?ori context, this is a solidly researched examination ofM?ori Television's unique contribution to the media cultures of Aotearoa New Zealand. The first sustained and focused discussion of M?ori Television practices, the role of television in language revitalization, innovations in Maori programming and how audiences are engaging with indigenous television. Maori Television is one of the boldest state broadcasting ventures in recent years and its success is worthy of study by indigenous communities and state broadcasters internationally.