Destination Marketing and Management

Theories and Applications
Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management.
Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product development and distribution and the use of emerging technologies in destination marketing.

Contributor: Deborah Breiter (Contributions by), Youcheng Wang (Edited by), Dimitrios Buhalis (Contributions by), Abraham Pizam (Edited by), Richard Butler (Contributions by), Robertico Croes (Contributions by), Daniel Fesenmaier (Contributions by), Alan Fyall (Contributions by), Dogan Gursoy (Contributions by), John Jenkins (Contributions by), Peter O’Connor (Contributions by), Philip Pearce (Contributions by), Lori Pennington-Gray (Contributions by), Amir Shani (Contributions by), Ercan Sirakaya-Turk (Contributions by), Muzaffer Uysal (Contributions by), Andrew Walls (Contributions by), Claudia Jurowski (Contributions by), Asli Tasci (Contributions by), Drew Martin (Contributions by), John Kracht (Contributions by), Graham Brown (Contributions by), Galia Fuchs (Contributions by)

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