The Power of Regret

How Looking Backward Moves Us Forward. From the internationally bestselling author of When, Drive and To Sell is Human, a new book about the transforming power of that crucial and misunderstood emotion: regret.

A FINANCIAL TIMES BEST BOOK OF THE YEAR 2022: BUSINESS
A DAILY UK NEWS BEST BOOK OF 2022: BUSINESS

'No regrets.' You've heard people proclaim it as a philosophy of life. That's nonsense, even dangerous, says Daniel H. Pink in his latest bold and inspiring work. Everybody has regrets. They're a fundamental part of our lives. And if we reckon with them in fresh and imaginative ways, we can enlist our regrets to make smarter decisions, perform better at work and school, and deepen our sense of meaning and purpose.

In The Power of Regret, Pink draws on research in psychology, neuroscience, economics and biology to challenge widely-held assumptions about emotions and behaviour. Using the largest sampling of attitudes about regret ever conducted from his own World Regret Survey - which has collected regrets from more than 16,000 people in 105 countries - he identifies the four core regrets that most people have. These four regrets, Pink argues, operate as a 'photographic negative' of the good life. By understanding what people regret the most, we can understand what they value the most. And by following the simple, science-based, three-step process that he sets out, we can transform our regrets in a positive force for working smarter and living better.

With Pink's signature blend of big ideas and practical takeaways, captivating stories and crisp humour, The Power of Regret offers an urgent and indispensable guide for a life well-lived.

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