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Palace Product Descriptions

Palace Product Descriptions

Hardback

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  • Release Date: 26/10/2022
  • Barcode: 9781838665845
  • Genre: Society & Culture
  • Label: Phaidon Press Ltd
  • Publisher: Phaidon Press Ltd
  • Subgenre: Fashion & Design
Palace Product Descriptions

Palace Product Descriptions

Collapsible content

DESCRIPTION

The Selected Archive

  • 98%
  • EVERY GOOD DESCRIPTION
  • PALACE HAVE EVER DONE
  • IN ONE ROWDY HARDBACK
  • 2% SOME RUBBISH ONES ALSO

  • 98%
  • EVERY GOOD DESCRIPTION
  • PALACE HAVE EVER DONE
  • IN ONE ROWDY HARDBACK
  • 2% SOME RUBBISH ONES ALSO

Phaidon presentsPalace Product Descriptions: The Selected Archive, the official printed archive of Palace Skateboard's online product descriptions. Since their debut in 2013, Palace's unconventional descriptors - which often have little or nothing to do with the product being described – have earned a cult following, with readers hooked on every line.

Authored by Palace co-founder, Lev Tanju, whose inimitable style essentially tore up the copywriting rulebook, the descriptions are full of humour, pathos, social commentary and unabashed opinion. Eschewing practical details, instead a jacket is described as:

  • TRENDSETTER
  • DON'T THINK SO MATE
  • YOU LOOK LIKE YOU MOONWALKED THROUGH TOPSHOP
  • WITH YOUR EYES CLOSED
  • COVERED IN GLUE

Collected here for the first time and printed as they appear online - a few lines set in all caps, formatted as a series of bullet points – the more than 3,000 descriptions are organised into 22 tongue-in-cheek categories, including Anatomy, Animals, Etiquette, Philanthropy, Romance and Travel. The text is interspersed with shots of highly coveted Palace products and chapter openers feature candid, behind-the-scenes images from Palace's archive.

At once jokey toilet book and earnest coffee-table opus, this funny and honest volume serves as an essential record of an online phenomenon.



ADDITIONAL DETAILS

  • Pages: 320
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    • OVER

      2 MILLION PRODUCTS

    • 60 MILLION CUSTOMERS

      ACROSS 190 COUNTRIES