Revisiting Sustainable Tourism in the Philippines

Towards a Better Normal

Revisiting Sustainable Tourism in the Philippines offers a novel perspective about how sustainable tourism can be pursued against the backdrop of the events that have occurred over the years, through four themes: value chain integration, thinking small, customization of services, and quality over quantity.

Revisiting Sustainable Tourism in the Philippines provides a comprehensive investigation into how sustainability across tourism industries can be achieved in practical terms within the Asian context. Existing books have tackled theories and principles of sustainable tourism, or have focused on practices and examples. This book combines both approaches by bridging the theoretical and practical aspects of pursuing sustainability in tourism industries.

It serves as a guidebook and reference material for tourism practitioners, policymakers as well as members of the academe. Authors Rivera, Gutierrez, and Roxas have worked closely with government officials and national tourism agencies in implementing capacity-building workshops and developed research in relation to sustainable tourism. Their practical experience and theoretical knowledge is invaluable to anyone working in the field of sustainable tourism.