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Shaping Entrepreneurial Marketing, Volume 1

Shaping Entrepreneurial Marketing, Volume 1

Mananage Shanika Hansini Rathnasiri

A South Asian Perspective

Barcode 9781837088539
Hardback

£101.85 - £101.85
£101.85
£101.85 - £101.85
£101.85

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Release Date: 13/10/2025

Label: Emerald Publishing Limited
Series: Emerald Studies in Sustainable Business Development
Contributors: Narayanage Jayantha Dewasiri (Edited by), Payal Kumar (Edited by), Nirma Sadamali Jayawardena (Edited by), Mananage Shanika Hansini Rathnasiri (Edited by)
Language: English
Publisher: Emerald Publishing Limited

A South Asian Perspective

Shaping Entrepreneurial Marketing, Volume 1: A South Asian Perspective provides an in-depth analysis of how marketing and entrepreneurship have shaped the business landscape in South Asia.


Shaping Entrepreneurial Marketing, Volume 1: A South Asian Perspective provides an in-depth analysis of how marketing and entrepreneurship have shaped the business landscape in South Asia.

As the region undergoes rapid economic development, this book offers valuable insights into the role of entrepreneurial marketing in the growth of advertising, e-commerce, technology, and small and medium enterprises (SMEs). This timely publication addresses a gap in the literature, offering theoretical and practical contributions to the emerging field of entrepreneurial marketing in developing economies.

This volume is essential for scholars, policymakers, and business leaders seeking to understand the dynamic interplay of entrepreneurship, marketing, and economic development in the South Asian context.



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