Dutch Masters

When Ajax's Totaalvoetbal Conquered Europe
Dutch Masters is the entrancing tale of how that iconic white shirt with a broad red band down its centre not only became synonymous with 'totaalvoetbal', but also symbolised the success of the club that created a new style of play. It's the story of how Ajax came to dominate the European game as the epitome of footballing perfection.
Across the history of football, a select group of teams have achieved iconic status. Sometimes it's through sheer success. For others, their stature is built by star performers. On occasions, it's because a team has gifted a new way of playing to the world. Most rarely it's because of all three. The Ajax teams that conquered Europe with their enthralling 'totaalvoetbal' are one of those rare cases. Those Dutch artists used the pitch as their canvas, the skills of the players provided a palette of gloriously bright colours and their totaalvoetbal inspired the brushstrokes that delivered masterpieces of football creativity. Dutch Masters is the entrancing tale of how that iconic white shirt with a broad red band down its centre not only became synonymous with the beautiful game of totaalvoetbal, but also symbolised the success of the club that created a new paradigm of play. It's the story of how Ajax came to dominate the European game as the epitome of footballing perfection.

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