When the Fountain Runs Dry

Why Businesses Lose Their Way & How to Find It Again
When the Fountain Runs Dry is a modern business fable grounded in real-world experience. It follows the story of Tradition Valley, a once-thriving marketplace quietly slipping into decline as growth takes priority over values, and efficiency replaces connection.

Businesses rarely fail in a single moment. Most lose their way gradually, shaped by small decisions that seem harmless at the time. The result is often a quiet erosion of trust, purpose, and connection with the customers and communities that the business was built to serve, and the teams who helped bring that mission to life.

When the Fountain Runs Dry is a modern business fable grounded in real-world experience. It follows the story of Tradition Valley, a once-thriving marketplace quietly slipping into decline as growth takes priority over values, and efficiency replaces connection.

This is not a book about resisting change. It is about making sure the change is worth it. Written for business owners, entrepreneurs, and leaders at any level, When the Fountain Runs Dry offers clarity, perspective, and practical wisdom. If you feel your business has lost its way, this story will help you remember what matters most and how to return to it.

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

View our full delivery infomation here.