Reflections on social entrepreneurship, from Brazil to the world

Unlikely Journey serves as both a manifesto for political renewal in Brazil and a guide for aspiring leaders who wish to make a positive impact on their country.

In his book An Unlikely Journey, Mufarej emphasizes the urgent need for new, ethical, and competent leaders in Brazilian politics and argues that the existing political class has failed to address the country’s deep-rooted issues effectively. The book is intended to inspire readers to engage in the political process and contribute to the country's renewal. Mufarej calls on citizens to take an active role in shaping Brazil's future by supporting new political candidates and holding existing leaders accountable.

Sharing his vision for a better Brazil, Mufarej highlights the importance of transparency, accountability, and public service. The book also details the creation and mission of RenovaBR, the organization Mufarej founded to train and support new political leaders. He explains the criteria for selecting candidates and the comprehensive training program they undergo, which includes courses on public policy, ethics, and effective governance.

Throughout the book, Mufarej provides personal anecdotes and reflections on his journey from the business world to social entrepreneurship. He discusses the motivations behind his shift in focus and the challenges he faced along the way.

Unlikely Journey serves as both a manifesto for political renewal in Brazil and a guide for aspiring leaders who wish to make a positive impact on their country.