The Creative Enterprise

How Human Creativity Can Shape the Future of Work
An Organisational Psychology study on how to improve human creativity, based on international case studies, research and lived experiences. It reimagines the future of work for people and the planet.

We stand at a turning point in human history. The systems that shaped the industrial and digital ages – built on control, efficiency, and hierarchy – are breaking down. Environmental damage, technological disruption, and a global mental-health crisis expose a truth: our ways of working no longer serve life.

The Creative Enterprise argues that we can reclaim what makes us most human – our creativity – to shape a better future of work. It shows how organisations thrive when they act as living systems, powered by curiosity, empathy, and collaboration rather than the mechanistic models that compromise human potential.

Drawing on real-world case studies from Artgym and beyond, Dr Eugene Hughes reveals how leaders can unlock collective creativity across our organisations and communities. He introduces practical frameworks for experimentation, reflection, and embodied learning – and how to embedding creativity as a shared daily practice in organisational cultures.

Ultimately, his book is a timely call to re-imagine work as a creative, humane, and regenerative act – one that future generations will thank us for.

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

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