Not Your Average Joe

A Biography of Joseph William Hobbs (1891–1963), Whisky Entrepreneur

This is the first biography of Joe Hobbs, one of the great characters of the whisky industry. Written with the support and encouragement of Joe’s surviving family members in the UK and Canada and sharing family history and memorabilia not made public before, the book provides a thoroughly researched review of all aspects of Joe’s life.

In an industry littered with great characters and extraordinary personalities, Joe Hobbs stands out as one of the whisky world’s most colourful and interesting entrepreneurs, a man who packed more into each decade of his life than most people manage in a lifetime. Whilst individual episodes and activities of his life are quite well known, his fascinating and wide-ranging full life story has not been told before, despite the fact Joe features in Whisky Magazine’s list of ‘Top 100 Most Influential Whisky Figures’ of all time.

Not Your Average Joe tells the fascinating story of how the son of a bankrupt English farmer rose to be one of the leading figures in the history of the Scotch whisky industry, making two fortunes and losing one along the way. The book explains Joe’s pioneering exploits as one of the first military aviators during WW1; his controversial rum-running activities into the USA during Prohibition in the 1920s; his leading role in designing and building the city of Vancouver’s first skyscraper; his rise as one of the leading Scotch whisky ‘barons’; and his pioneering transformation of a derelict 10,000 acre Scottish Highland estate into the UK’s first cattle ranch during Britain’s ‘battle for beef’ in the lean years after WW2.

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

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