Why it Matters

What is pretentiousness? Why are we afraid of it? And more controversially: why is it vital to a thriving culture? Drawing on the author's own experiences growing up and working at the more radical edges of the arts, this book is a timely defence of pretentiousness as a necessity for innovation and diversity in our culture.

What is pretentiousness? Why do we despise it? And more controversially: why is it vital to a thriving culture? In this brilliant, passionate essay, Dan Fox argues that it has always been an essential mechanism of the arts, from the most wildly successful pop music and fashion through to the most recondite avenues of literature and the visual arts. Pretentiousness: Why it Matters unpacks the uses and abuses of the term, tracing its connections to theatre, politics and class, advocating critical imagination over knee-jerk accusations of elitism or simple fear of the new and the different. This book is a timely defence of pretentiousness as a necessity for innovation and diversity in our culture.