Starting Up & Scaling Up A Human-First Business

What does it mean to build a truly “Human-First” business – an engaging culture where people are empowered to do their best work, and to grow both personally as well as professionally?.

What does it mean to build a truly “Human-First” business – an engaging culture where people are empowered to do their best work, and to grow both personally as well as professionally?

How do you manage the tension between Starting Up and Scaling Up – the fluidity of a creative start-up versus the structure and organisation that are then needed for growth?

And how do you preserve, enhance and evolve your people-centric culture as you grow – the very thing that made you unique and successful in the first place?

This is a book about people. It tells the story of the first 25 years of Brand Genetics, a “human-first” insight and innovation marketing consultancy. Using an A-to-Z structure, it highlights 26 different key learnings and challenges. Each chapter is brought to life with a series of real-life human stories and illustrations, summarised into key take-outs.

This is an easy-to-read guide for anyone who is starting up or scaling up their own business – or anyone who really cares about company culture, and wants to create a uniquely human work environment

Pages: 160

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

View our full delivery infomation here.