Cases on Digital Entrepreneurship

How Digital Technologies are Transforming the Entrepreneurial Process in Existing Businesses and Start-ups
How are digital technologies changing the creation of new ventures? What are the critical skills for entrepreneurs in the digital age? How does digitalization change product design and communication with customers? How can small businesses in non-digital industries overcome the digital divide? This book helps answer these questions through real-world case studies and lessons learnt from the perspectives of real entrepreneurs in various industries, countries and types of business. Each case has abundant materials to support learning and reflection, including:

• discussion questions and assignments to stretch students
• decision-making simulations
• rich and detailed teaching notes to help enliven your teaching.
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Highlighting how entrepreneurship is changing in the digital age, this book will be an excellent resource for teachers and students of entrepreneurship, innovation management, new venture creation, marketing and strategy.

Contributor: Luca Iandoli (Edited by), Carmine Gibaldi (Edited by)

Pages: 288

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