The Rebirth of Ajax Amsterdam
Glorious Reinvention looks at Johan Cruyff's call for change at Ajax, the peaceful takeover as former players took up high positions at the club and the success that followed. While the club's rebirth can't be wholly attributed to Cruyff's call for change, the Ajax and Holland legend had played a key part in their return to greatness.
Glorious Reinvention is the story of how Ajax rediscovered their mojo to compete again with Europe's best. In November 2010, after Ajax's 2-0 loss in the Champions League group stage to Real Madrid, Johan Cruyff wrote a newspaper column criticising his former club. He believed the side were poorly run, had lost their identity and been left behind by modern football. Cruyff wanted change. He wanted Ajax to rely on their academy as they once had, and he wanted former Ajax players in high positions calling the shots at the club. This was dubbed 'the Glorious Reinvention' - a peaceful coup that would propel Ajax to once more compete with the best. A few years on, with many of the changes in place, the side reached a Europa League final and a Champions League semi-final with an exquisite style of football and methods that Cruyff would have appreciated. Ajax, now run by former club greats such as Edwin van der Sar and Marc Overmars, combined the techniques of old with modern elements. Cruyff had played a key part in their return to greatness.